Six things to know about Gen Zers this holiday season
The year 2017 may very well be the first one in which Generation Z is more important to retailers than millennials when it comes to...
Ten mistakes brands make when developing a mobile app
By the end of 2017, the global app market is expected to reach $77 billion. Once a mobile strategy only the major brands employed, now...
Six things you can learn about SMS marketing from email marketing
Email and SMS are two very different marketing channels and what works for one won’t necessarily carry over well to the other. But the...
Which criteria to use when selecting mobile marketing tools and channels
In the smartphone era, a strong mobile marketing campaign is crucial to the success of every business no matter how big or small. But...
Six ways to grow your online business on a budget
Whether you’re a brand new startup trying to launch a business from home or you’ve got an established brand with a great online presence,...
Six reasons your text message marketing efforts aren’t as effective as they could be
Text messages are limited to just 160 characters. When you send a text to your customers, it’s crucial that every single word is helping...
SMS marketing checklist: 15 best practices you need to follow
Nine out of every ten text messages are opened and read within three minutes of being delivered. But if your business is in the habit of...
How to get a better return on investment with mobile marketing
Mobile marketing is no longer just an option you have when it comes to selecting marketing channels. In fact, mobile marketing hasn’t...
Customer service automation through chatbot development
The recent surge in popularity of chatbots has led to more automation of various fields. One prime target for chatbots is customer...
How to grow and retain your SMS marketing opt-ins
SMS is a unique marketing channel in that every single person you reach out to via that channel must first give their express permission...
