Six things to know about Gen Zers this holiday season
The year 2017 may very well be the first one in which Generation Z is more important to retailers than millennials when it comes to...
How to succeed with digital marketing in 2018
The world of digital marketing is always changing so quickly, that if you’re not constantly and proactively making adjustments to your...
Six things you can learn about SMS marketing from email marketing
Email and SMS are two very different marketing channels and what works for one won’t necessarily carry over well to the other. But the...
Ten game elements that can spice up your mobile marketing strategy
Humans have an innate need to play. Marketers’ jobs have always been to tap into human psychology to figure out how to get a product or...
Which criteria to use when selecting mobile marketing tools and channels
In the smartphone era, a strong mobile marketing campaign is crucial to the success of every business no matter how big or small. But...
Six ways to grow your online business on a budget
Whether you’re a brand new startup trying to launch a business from home or you’ve got an established brand with a great online presence,...
Five aspects to every good digital marketing strategy
Digital marketing is all about predicting the next big thing. But while different trends come and go and as different channels and...
How to get a better return on investment with mobile marketing
Mobile marketing is no longer just an option you have when it comes to selecting marketing channels. In fact, mobile marketing hasn’t...
Why your business needs to incorporate video into its mobile marketing strategy
Though producing video content isn’t exclusively a mobile marketing channel, it is inseparably connected with mobile. In 2015, the total...
Pros and cons of deploying a chatbot
As with any mobile marketing channel, chatbots have their strengths and weaknesses. Before investing in chatbots, it’s a good idea to...
