Four things to know before launching your SMS campaign
Text message marketing is the original and oldest mobile marketing channel. It was around before smartphones and mobile apps, push...
Ten mistakes brands make when developing a mobile app
By the end of 2017, the global app market is expected to reach $77 billion. Once a mobile strategy only the major brands employed, now...
How to maximize ROI with your Facebook marketing strategy
Earlier this year, the 2 billionth Facebook account was created. Nearly one-third of all people on the planet have a Facebook account. If...
No Facebook’s chatbots weren’t planning to overthrow humanity
Facebook’s AI team made headlines across the world this week when they announced that they were shutting down a chatbot project after...
Why your business needs to incorporate video into its mobile marketing strategy
Though producing video content isn’t exclusively a mobile marketing channel, it is inseparably connected with mobile. In 2015, the total...
Pros and cons of deploying a chatbot
As with any mobile marketing channel, chatbots have their strengths and weaknesses. Before investing in chatbots, it’s a good idea to...
