5 Reasons to Start Using SMS Marketing
There are a hundred different ways to focus on marketing to your audience, and it can be hard to keep it all straight. However, if you...
Six things to know about Gen Zers this holiday season
The year 2017 may very well be the first one in which Generation Z is more important to retailers than millennials when it comes to...
Four things to know before launching your SMS campaign
Text message marketing is the original and oldest mobile marketing channel. It was around before smartphones and mobile apps, push...
Ten mistakes brands make when developing a mobile app
By the end of 2017, the global app market is expected to reach $77 billion. Once a mobile strategy only the major brands employed, now...
Six things you can learn about SMS marketing from email marketing
Email and SMS are two very different marketing channels and what works for one won’t necessarily carry over well to the other. But the...
Ten game elements that can spice up your mobile marketing strategy
Humans have an innate need to play. Marketers’ jobs have always been to tap into human psychology to figure out how to get a product or...
Five SMS marketing mistakes you need to stop making immediately
SMS is one of the simpler marketing channels out there. It consists of a small bit of text usually no more than 160 characters. But...
Which criteria to use when selecting mobile marketing tools and channels
In the smartphone era, a strong mobile marketing campaign is crucial to the success of every business no matter how big or small. But...
Six reasons your text message marketing efforts aren’t as effective as they could be
Text messages are limited to just 160 characters. When you send a text to your customers, it’s crucial that every single word is helping...
SMS marketing checklist: 15 best practices you need to follow
Nine out of every ten text messages are opened and read within three minutes of being delivered. But if your business is in the habit of...
