SMS marketing checklist: 15 best practices you need to follow
Nine out of every ten text messages are opened and read within three minutes of being delivered. But if your business is in the habit of...
Five aspects to every good digital marketing strategy
Digital marketing is all about predicting the next big thing. But while different trends come and go and as different channels and...
No Facebook’s chatbots weren’t planning to overthrow humanity
Facebook’s AI team made headlines across the world this week when they announced that they were shutting down a chatbot project after...
How to get a better return on investment with mobile marketing
Mobile marketing is no longer just an option you have when it comes to selecting marketing channels. In fact, mobile marketing hasn’t...
Why your business needs to incorporate video into its mobile marketing strategy
Though producing video content isn’t exclusively a mobile marketing channel, it is inseparably connected with mobile. In 2015, the total...
Pros and cons of deploying a chatbot
As with any mobile marketing channel, chatbots have their strengths and weaknesses. Before investing in chatbots, it’s a good idea to...
Customer service automation through chatbot development
The recent surge in popularity of chatbots has led to more automation of various fields. One prime target for chatbots is customer...
How to grow and retain your SMS marketing opt-ins
SMS is a unique marketing channel in that every single person you reach out to via that channel must first give their express permission...
The three biggest mobile marketing mistakes your small business can make
Mobile is the future of advertising. With more than three-quarters of American now owning smartphones, it’s become the most effective way...
Five ways restaurant owners can use SMS to grow their business
Opening a restaurant is one of the most popular and challenging forms of entrepreneurship. In fact, it’s popularity is one of the reasons...
